Rebeka Arce https://byarce.com Rebeka Arce Wed, 15 Apr 2026 20:13:54 +0000 https://byarce.com en OFFF. Reimagining a Global Festival as the Creative World’s Center of Gravity https://byarce.com/OFFF-Reimagining-a-Global-Festival-as-the-Creative-World-s-Center-of Tue, 14 Oct 2025 01:40:28 +0000 Rebeka Arce https://byarce.com/OFFF-Reimagining-a-Global-Festival-as-the-Creative-World-s-Center-of WHAT WE DIDCreative Direction DesignCLIENTOFFF FestivalAGENCY CollinsYEAR2025 Over 25 years, OFFF Festival has become a global creative landmark where the world’s most innovative artists and designers gather to explore the future of creativity. We redefined OFFF as a powerful, magnetic force, a “center of gravity” for the creative world. The new OFFF logo itself embodies this magnetic concept. Each letter is drawn inward, forming a tightly unified, anchoring wordmark. This structure allows their logo to function as centering, magnetic energy. Inspired by the physics of magnetism, the new identity system leverages two dynamic forces: Attraction draws all elements together, reflecting OFFF’s role as a gathering point for creative minds. Projection drives elements outward, pushing ideas, conversations and influence far beyond OFFF’s physical boundaries and out into the world. <img width="3569" height="2380" width_o="3569" height_o="2380" data-src="https://freight.cargo.site/t/original/i/dcab367da6789f6fe4557c4a42a44932337da13d32ad2fa03f95de3e826b530a/2.jpg" data-mid="239350300" border="0" src="https://freight.cargo.site/w/1000/i/dcab367da6789f6fe4557c4a42a44932337da13d32ad2fa03f95de3e826b530a/2.jpg" /> <img width="1464" height="2197" width_o="1464" height_o="2197" data-src="https://freight.cargo.site/t/original/i/e5b29299391ab5b1f4e9ed7d3cc40595ee3b3e524dc117b11277a6250e2b046e/4.png" data-mid="241867325" border="0" src="https://freight.cargo.site/w/1000/i/e5b29299391ab5b1f4e9ed7d3cc40595ee3b3e524dc117b11277a6250e2b046e/4.png" /> <img width="1463" height="2196" width_o="1463" height_o="2196" data-src="https://freight.cargo.site/t/original/i/be80c8fa840eae36e02ae0a0f363f723de0bce01098fa476c173d53789963cd6/5.jpg" data-mid="239378678" border="0" src="https://freight.cargo.site/w/1000/i/be80c8fa840eae36e02ae0a0f363f723de0bce01098fa476c173d53789963cd6/5.jpg" /> <img width="3505" height="2396" width_o="3505" height_o="2396" data-src="https://freight.cargo.site/t/original/i/1c22e33791db7a3e8ea532de6b70cd2f3244c8ba4e9fbd006b167c32aa6cdbd6/8.jpg" data-mid="239350320" border="0" src="https://freight.cargo.site/w/1000/i/1c22e33791db7a3e8ea532de6b70cd2f3244c8ba4e9fbd006b167c32aa6cdbd6/8.jpg" /> <img width="1650" height="2200" width_o="1650" height_o="2200" data-src="https://freight.cargo.site/t/original/i/45d30136dc29ebd0d3a30b4dab018cd5d7aae31840fc99fb3bbd4696b12830be/11.jpg" data-mid="239350304" border="0" src="https://freight.cargo.site/w/1000/i/45d30136dc29ebd0d3a30b4dab018cd5d7aae31840fc99fb3bbd4696b12830be/11.jpg" /> <img width="3553" height="2370" width_o="3553" height_o="2370" data-src="https://freight.cargo.site/t/original/i/5a959c9feda5d7e66a5cc2a776970faa2f038fde41444cdb72fca42d691f9693/12.jpg" data-mid="239350306" border="0" src="https://freight.cargo.site/w/1000/i/5a959c9feda5d7e66a5cc2a776970faa2f038fde41444cdb72fca42d691f9693/12.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0752b1552a63c4ee9d90bf14ca9c2dd53642e6f193b22dbcc9078b2f8e19e458/14.jpg" data-mid="239350307" border="0" src="https://freight.cargo.site/w/1000/i/0752b1552a63c4ee9d90bf14ca9c2dd53642e6f193b22dbcc9078b2f8e19e458/14.jpg" /> <img width="3603" height="2023" width_o="3603" height_o="2023" data-src="https://freight.cargo.site/t/original/i/b0527b40135cdfb2c0aa28b32154202957dd8fcb2f0b2d76faf2d73143de610b/15.jpg" data-mid="239350322" border="0" src="https://freight.cargo.site/w/1000/i/b0527b40135cdfb2c0aa28b32154202957dd8fcb2f0b2d76faf2d73143de610b/15.jpg" /> <img width="1074" height="1317" width_o="1074" height_o="1317" data-src="https://freight.cargo.site/t/original/i/2524825a7656cf681c280ecb8cccac4534e2c57fa611650eadcfe4c231d81e41/16.jpg" data-mid="239378736" border="0" src="https://freight.cargo.site/w/1000/i/2524825a7656cf681c280ecb8cccac4534e2c57fa611650eadcfe4c231d81e41/16.jpg" /> <img width="3533" height="2356" width_o="3533" height_o="2356" data-src="https://freight.cargo.site/t/original/i/d8b85b266b69150947cba8a52c498ef1c256aa84d4bf91f529b385f55e81c44c/18.jpg" data-mid="239350323" border="0" src="https://freight.cargo.site/w/1000/i/d8b85b266b69150947cba8a52c498ef1c256aa84d4bf91f529b385f55e81c44c/18.jpg" /> <img width="1740" height="2609" width_o="1740" height_o="2609" data-src="https://freight.cargo.site/t/original/i/735a690dd437d2ea75cd1d5169d226ef0b05b0a7bc09aba6c3590983ce35773d/20.jpg" data-mid="239350325" border="0" src="https://freight.cargo.site/w/1000/i/735a690dd437d2ea75cd1d5169d226ef0b05b0a7bc09aba6c3590983ce35773d/20.jpg" /> <img width="1742" height="2613" width_o="1742" height_o="2613" data-src="https://freight.cargo.site/t/original/i/fa51838c9b0ee68eba5a6f6d98abf48d4399d20adcaa77f1ad262903d3aa9b22/19.jpg" data-mid="239350324" border="0" src="https://freight.cargo.site/w/1000/i/fa51838c9b0ee68eba5a6f6d98abf48d4399d20adcaa77f1ad262903d3aa9b22/19.jpg" /> <img width="1650" height="2200" width_o="1650" height_o="2200" data-src="https://freight.cargo.site/t/original/i/cce305f9263b513b73c8040813f1e691e9ba70a8639e9b72bda1233cff3e798e/22.jpg" data-mid="239350315" border="0" src="https://freight.cargo.site/w/1000/i/cce305f9263b513b73c8040813f1e691e9ba70a8639e9b72bda1233cff3e798e/22.jpg" /> <img width="1650" height="2200" width_o="1650" height_o="2200" data-src="https://freight.cargo.site/t/original/i/5060b43805aa5bc6d4db97c46e41cc790cc30004f2f4cca0b1e7618048c07733/23.jpg" data-mid="239350316" border="0" src="https://freight.cargo.site/w/1000/i/5060b43805aa5bc6d4db97c46e41cc790cc30004f2f4cca0b1e7618048c07733/23.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/98a1bcc3aeeaf074e6f014dd42d2652af8d9f5c63152fe1598aa8d795f21f17f/24.jpg" data-mid="239350317" border="0" src="https://freight.cargo.site/w/1000/i/98a1bcc3aeeaf074e6f014dd42d2652af8d9f5c63152fe1598aa8d795f21f17f/24.jpg" /> COLLINS Rebeka Arce Lorena Garcia Ortiz Sergio Lairisa John Choi Eric Park Sam Eliot Daniel Ferro Tomas Markevicius Nick Ace Alex AthanasiouMadeleine Carrucan OFFF Pep Salazar Elena Alekseeva Muse. What if a software company could teach the world to speak music? https://byarce.com/Muse-What-if-a-software-company-could-teach-the-world-to-speak-music Thu, 31 Jul 2025 21:16:13 +0000 Rebeka Arce https://byarce.com/Muse-What-if-a-software-company-could-teach-the-world-to-speak-music WHAT WE DIDCreative Direction DesignCLIENTMuseAGENCY CollinsYEAR2024 400 million users. A story waiting to be told. Muse Group built some of the most powerful music tools on the planet—Ultimate Guitar, Audacity, MuseScore. But while their products were beloved, the brand behind them remained quiet. No shared voice. No emotional center. No clear identity.So we asked: What if a software company could teach the world to speak music?We helped Muse reposition itself as a Creative Fluency Company—a brand dedicated to helping anyone reach a state where musical expression becomes second nature. A state where creation flows freely. <img width="3659" height="2439" width_o="3659" height_o="2439" data-src="https://freight.cargo.site/t/original/i/540eaee709c14faf77ba63b7df29e9e37fca13f1670d3aa10f3aab975869de3b/4_LOOK_POSTER.jpg" data-mid="236510933" border="0" src="https://freight.cargo.site/w/1000/i/540eaee709c14faf77ba63b7df29e9e37fca13f1670d3aa10f3aab975869de3b/4_LOOK_POSTER.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a9bcef99ff44e1812ee1dc450db6f9338819062c2877166215bd1e65f6e9913c/MUSE_COLLINS_SYNTHS.jpg" data-mid="236511670" border="0" src="https://freight.cargo.site/w/1000/i/a9bcef99ff44e1812ee1dc450db6f9338819062c2877166215bd1e65f6e9913c/MUSE_COLLINS_SYNTHS.jpg" /> COLLINS Rebeka Arce Indgila Samad Ali Nicole Cousins Beth Johnson Mariah Bush Cas Malo Madeleine CarrucanTomas Markevicius John Choi Taylor Zahrt Nick Ace Taamrat Amaize Michael Di Leo Gianluca Alla Alex Athanasiou MUSE Yury Vetrov Vitaly Rynsky Valentin Ladyagin Lena Kireeva Jack Sutton Sophie Browness Muse Group Product &amp; Creative Teams CONTRAST FOUNDRY PHOTOGRAPHY &amp; VIDEOGRAPHY Jared Ryder STYLING Liz Borger MUSIC &amp; SOUND DESIGN Rohan Rege Long Play at Public Records 2026 https://byarce.com/Long-Play-at-Public-Records-2026 Wed, 15 Apr 2026 20:13:54 +0000 Rebeka Arce https://byarce.com/Long-Play-at-Public-Records-2026 <img width="2251" height="3001" width_o="2251" height_o="3001" data-src="https://freight.cargo.site/t/original/i/51751217d66832140f1b0fde141cd74730755445d43bb38c4c51f5d2930eb455/20260402_LONG_PLAY_AT_PR_LONG_PLAY_2026_AT_PUBLIC_RECORDS_-6.jpg" data-mid="247255515" border="0" src="https://freight.cargo.site/w/1000/i/51751217d66832140f1b0fde141cd74730755445d43bb38c4c51f5d2930eb455/20260402_LONG_PLAY_AT_PR_LONG_PLAY_2026_AT_PUBLIC_RECORDS_-6.jpg" /> WHAT WE DID Creative Direction DesignCustom typeface CLIENT Public Records YEAR 2026 Described by the New York Times as “already the most important classical music festival in New York City,” Long Play Festival brings 70+ concerts across venues in Brooklyn — spanning avant-garde, experimental, electronic, and contemporary, all pushing music forward.Instead of reinforcing familiar communication principles like hierarchy, clarity and linear reading, we set out to challenge the notion that communication depends on order, exploring instead tension and ambiguity. The system invites a more intuitive engagement, resisting rigidity and perfection, evolving into something more organic, closer to a living organism. A garden. <img width="2251" height="3001" width_o="2251" height_o="3001" data-src="https://freight.cargo.site/t/original/i/74eccf0f62d246586c82068a3ac4d88fd34f16b8dcfffb6fea92811fa7c33dd3/20260402_LONG_PLAY_AT_PR_LONG_PLAY_2026_AT_PUBLIC_RECORDS_-7.jpg" data-mid="247255519" border="0" src="https://freight.cargo.site/w/1000/i/74eccf0f62d246586c82068a3ac4d88fd34f16b8dcfffb6fea92811fa7c33dd3/20260402_LONG_PLAY_AT_PR_LONG_PLAY_2026_AT_PUBLIC_RECORDS_-7.jpg" /> <img width="2251" height="3001" width_o="2251" height_o="3001" data-src="https://freight.cargo.site/t/original/i/16a71a3c7f46088cf22dabbf4044fd983652bee004878b79642e20f345807782/20260402_LONG_PLAY_AT_PR_LONG_PLAY_2026_AT_PUBLIC_RECORDS_-8.jpg" data-mid="247255520" border="0" src="https://freight.cargo.site/w/1000/i/16a71a3c7f46088cf22dabbf4044fd983652bee004878b79642e20f345807782/20260402_LONG_PLAY_AT_PR_LONG_PLAY_2026_AT_PUBLIC_RECORDS_-8.jpg" /> <img width="2251" height="3001" width_o="2251" height_o="3001" data-src="https://freight.cargo.site/t/original/i/c7fc9f3964e4abb68fbb8d73d24b6635184611fd8184a5ebef912a2d3eadcd05/20260402_LONG_PLAY_AT_PR_LONG_PLAY_2026_AT_PUBLIC_RECORDS_-9.jpg" data-mid="247255521" border="0" src="https://freight.cargo.site/w/1000/i/c7fc9f3964e4abb68fbb8d73d24b6635184611fd8184a5ebef912a2d3eadcd05/20260402_LONG_PLAY_AT_PR_LONG_PLAY_2026_AT_PUBLIC_RECORDS_-9.jpg" /> <img width="2251" height="3001" width_o="2251" height_o="3001" data-src="https://freight.cargo.site/t/original/i/8d40d139b6f78d4efb46fbc97f5d4e7f4131806fa777e8b7195dc0073eb70d74/20260402_LONG_PLAY_AT_PR_LONG_PLAY_2026_AT_PUBLIC_RECORDS_-10.jpg" data-mid="247255522" border="0" src="https://freight.cargo.site/w/1000/i/8d40d139b6f78d4efb46fbc97f5d4e7f4131806fa777e8b7195dc0073eb70d74/20260402_LONG_PLAY_AT_PR_LONG_PLAY_2026_AT_PUBLIC_RECORDS_-10.jpg" /> 90 Day Men Vynil Box and casette for Numero Group. Grammy Nomination 2025 https://byarce.com/90-Day-Men-Vynil-Box-and-casette-for-Numero-Group-Grammy-Nomination Sat, 08 Mar 2025 14:30:42 +0000 Rebeka Arce https://byarce.com/90-Day-Men-Vynil-Box-and-casette-for-Numero-Group-Grammy-Nomination <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f4ca2417c8f821b4b6128bece57ca4950aa42dde82ccc39419a018dcad73238e/90_DAY_MEN_NUMERO_GROUP_VYNIL_BOX_12.jpg" data-mid="227885371" border="0" src="https://freight.cargo.site/w/1000/i/f4ca2417c8f821b4b6128bece57ca4950aa42dde82ccc39419a018dcad73238e/90_DAY_MEN_NUMERO_GROUP_VYNIL_BOX_12.jpg" /> WHAT WE DID Creative DirectionDesign Production CLIENTNumero Group YEAR2023 AWARDS Grammy nomination for Best Boxed or Special Limited Edition Package 2025 Eschewing trend and time, 90 Day Men was as ornate band as it was alienating, transcending genre and embracing the strange,&nbsp;writting itself into the lexicon of Chicago music history. This 5LP set, released by Numero Group, a record label that creates compilations of previously released music, collects the band’s three studio albums and a previously unreleased 2001 Peel Session, plus EPs, singles, and outtakes, all detailed within a 68-page oral history curated by Tim Kinsella and a bonus limited edition cassette. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9464b52a730800fe4df409e66defc5bb0495ea5c86ee50afc418b9d21bb93a2f/90_DAY_MEN_NUMERO_GROUP_VYNIL_BOX_10.jpg" data-mid="227885374" border="0" src="https://freight.cargo.site/w/1000/i/9464b52a730800fe4df409e66defc5bb0495ea5c86ee50afc418b9d21bb93a2f/90_DAY_MEN_NUMERO_GROUP_VYNIL_BOX_10.jpg" /><img width="2000" height="1119" width_o="2000" height_o="1119" data-src="https://freight.cargo.site/t/original/i/21c889fdd9ac5937753acc2422b3ed400e2a674c087a9026df83de1860f13f2d/rebeka_arce_numerogroup_90daymen_thumbnail.jpg" data-mid="227885367" border="0" 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data-src="https://freight.cargo.site/t/original/i/5991947677c8216e6b952766df62c00c666b37eaeb384bc483987a685a838789/90_DAY_MEN_NUMERO_GROUP_VYNIL_BOX_8.jpg" data-mid="227885370" border="0" src="https://freight.cargo.site/w/1000/i/5991947677c8216e6b952766df62c00c666b37eaeb384bc483987a685a838789/90_DAY_MEN_NUMERO_GROUP_VYNIL_BOX_8.jpg" /> <img width="2146" height="2861" width_o="2146" height_o="2861" data-src="https://freight.cargo.site/t/original/i/12567d02dec279024bb06b6b7ecd59b007ead40aa8e8a933720984e52c288446/90_DAY_MEN_NUMERO_GROUP_VYNIL_BOX_7_PORT.jpg" data-mid="227885369" border="0" src="https://freight.cargo.site/w/1000/i/12567d02dec279024bb06b6b7ecd59b007ead40aa8e8a933720984e52c288446/90_DAY_MEN_NUMERO_GROUP_VYNIL_BOX_7_PORT.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/83b0b7c763efaef7ad01c2dd8014d21f31f536f6af0298c9d9760f81ecfbe483/90_DAY_MEN_NUMERO_GROUP_VYNIL_BOX_11.jpg" data-mid="227885389" border="0" 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width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1210180182ce9752462adc3c546551186cff7dc2ecaca688044cf80341479846/90_DAY_MEN_NUMERO_GROUP_VYNIL_CASETTE_2.jpg" data-mid="227885373" border="0" src="https://freight.cargo.site/w/1000/i/1210180182ce9752462adc3c546551186cff7dc2ecaca688044cf80341479846/90_DAY_MEN_NUMERO_GROUP_VYNIL_CASETTE_2.jpg" /> <img width="1739" height="2318" width_o="1739" height_o="2318" data-src="https://freight.cargo.site/t/original/i/186053a79d5584bfc8e7d1f20e63dcc02cb450b6f47a5049690aae2b3bde2e0e/90_DAY_MEN_NUMERO_GROUP_VYNIL_PHOTO_6.jpg" data-mid="227885377" border="0" src="https://freight.cargo.site/w/1000/i/186053a79d5584bfc8e7d1f20e63dcc02cb450b6f47a5049690aae2b3bde2e0e/90_DAY_MEN_NUMERO_GROUP_VYNIL_PHOTO_6.jpg" /> <img width="1739" height="2318" width_o="1739" height_o="2318" data-src="https://freight.cargo.site/t/original/i/1032f94544e3d6c1a6beac8ed4a6d7eb9c2ce391d22542d4cc22a563acafa67c/90_DAY_MEN_NUMERO_GROUP_VYNIL_PHOTO_7.jpg" data-mid="227885378" border="0" src="https://freight.cargo.site/w/1000/i/1032f94544e3d6c1a6beac8ed4a6d7eb9c2ce391d22542d4cc22a563acafa67c/90_DAY_MEN_NUMERO_GROUP_VYNIL_PHOTO_7.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/922ce13748fa68caa4d27078c2cc760bc5cd3125680f3023fbbf26b933cd37ba/90_DAY_MEN_NUMERO_GROUP_VYNIL_BOOKLET_13.jpg" data-mid="227885376" border="0" src="https://freight.cargo.site/w/1000/i/922ce13748fa68caa4d27078c2cc760bc5cd3125680f3023fbbf26b933cd37ba/90_DAY_MEN_NUMERO_GROUP_VYNIL_BOOKLET_13.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b68cb89247a29e988f87f22954920d539e20cf5019a9dce495032079b4d28483/90_DAY_MEN_NUMERO_GROUP_VYNIL_BOOKLET_2.jpg" data-mid="227885375" border="0" src="https://freight.cargo.site/w/1000/i/b68cb89247a29e988f87f22954920d539e20cf5019a9dce495032079b4d28483/90_DAY_MEN_NUMERO_GROUP_VYNIL_BOOKLET_2.jpg" /> <img width="4896" height="3264" width_o="4896" height_o="3264" data-src="https://freight.cargo.site/t/original/i/b0a7b3caf1bbd6ca5f99311be7816cec842d7055867f4f949fd37fb084371123/90_DAY_MEN_NUMERO_GROUP_VYNIL_BOX_8_.jpg" data-mid="227885380" border="0" src="https://freight.cargo.site/w/1000/i/b0a7b3caf1bbd6ca5f99311be7816cec842d7055867f4f949fd37fb084371123/90_DAY_MEN_NUMERO_GROUP_VYNIL_BOX_8_.jpg" /><img width="3000" height="2102" width_o="3000" height_o="2102" data-src="https://freight.cargo.site/t/original/i/8cdf20dac84d8b87cfd1e92329adc65d2f1aeb4b76cde65975d5de3f0f552d83/90_DAY_MEN_NUMERO_GROUP_VYNIL_PHOTO_5.jpg" data-mid="227885379" border="0" src="https://freight.cargo.site/w/1000/i/8cdf20dac84d8b87cfd1e92329adc65d2f1aeb4b76cde65975d5de3f0f552d83/90_DAY_MEN_NUMERO_GROUP_VYNIL_PHOTO_5.jpg" /> Client: Numero Group&nbsp;Creative Direction, Design &amp; Production: Farbod Kokabi &amp; Rebeka ArceCasette Design: Emily Sneddon Zinemakumeak. Women's Film Festival 2025 https://byarce.com/Zinemakumeak-Women-s-Film-Festival-2025 Tue, 09 Sep 2025 22:15:48 +0000 Rebeka Arce https://byarce.com/Zinemakumeak-Women-s-Film-Festival-2025 WHAT WE DID Creative Direction DesignCustom typeface CLIENT Zinemakumeak YEAR 2025 Visual campaign for Zinemakumeak 2025, the festival in Bilbao marking 30 years of celebrating films directed by women. Inspired by the sequential and performative nature of the feminist avant-garde, the campaign unfolds frame by frame, echoing the rhythm of cinema and the language of transformation. It draws on the visual grammar of works like Dressing to Go Out/Undressing to Go In by Mierle Laderman Ukeles (1973) or Carolee Schneemann’s Eye Body: 36 Transformative Actions (1963), where repetition becomes a tool of disruption and self-articulation. The typographic system is conceived as a living, breathing structure—unfolding over time, revealing itself through motion, fragmentation, and reassembly. The use of pink—historically loaded and often contested—is reclaimed here not as a symbol of softness, but as a vibrant, confrontational hue, referencing both pop culture’s commodification of femininity and its radical reappropriation by feminist art. <img width="2042" height="1425" width_o="2042" height_o="1425" data-src="https://freight.cargo.site/t/original/i/33395ee50bd3f751859778fceb9f56c9f8ed8c924fd9dfd93bc12181d7a5e266/screen_zinemakumeak_still.jpg" data-mid="238287568" border="0" src="https://freight.cargo.site/w/1000/i/33395ee50bd3f751859778fceb9f56c9f8ed8c924fd9dfd93bc12181d7a5e266/screen_zinemakumeak_still.jpg" /> Creative Direction, Design and Custom Typeface: Rebeka Arce StudioAnimation: Laia FerranCoFo Gothic, by Contrast Foundry Saha Gnawa. Channeling North African futurism through cross-cultural improvisation https://byarce.com/Saha-Gnawa-Channeling-North-African-futurism-through-cross-cultural Wed, 03 Dec 2025 03:15:40 +0000 Rebeka Arce https://byarce.com/Saha-Gnawa-Channeling-North-African-futurism-through-cross-cultural <img width="3055" height="2037" width_o="3055" height_o="2037" data-src="https://freight.cargo.site/t/original/i/6065fea8f09054f0502e12ce47a2304d1bf7169ecb8cc610832331e244e12a94/WEB_sahagnawa_overview1.jpg" data-mid="241428857" border="0" src="https://freight.cargo.site/w/1000/i/6065fea8f09054f0502e12ce47a2304d1bf7169ecb8cc610832331e244e12a94/WEB_sahagnawa_overview1.jpg" /> WHAT WE DID Visual ConceptPackaging Design&nbsp; CLIENT Pique-Nique Recordings YEAR 2025 Saha Gnawa’s self-titled debut merges Moroccan Gnawa with NYC jazz and groove, channeling North African futurism through cross-cultural improvisation. The album artwork mirrors this sonic duality, blending spiritual Moroccan motifs with the kinetic energy of contemporary improvisation. The presence of the snake, drawn from Sufi mysticism, becomes a visual metaphor for transformation, echoing the album’s spiritual resonance. Saha Gnawa builds on the legacy of Innov Gnawa, who were nominated for a GRAMMY for Best Electronic Dance Track for their 2017 collaboration with Bonobo, "Bambro Koyo Ganda." <img width="3493" height="2337" width_o="3493" height_o="2337" data-src="https://freight.cargo.site/t/original/i/4e0e42d5cc1185259537b34aa141f4f171b1412ddecc2c3946ede49861769f87/SAHA_GNAWA_REBEKA_ARCE_PIQUE_NIQUE_8.JPG" data-mid="243655871" border="0" src="https://freight.cargo.site/w/1000/i/4e0e42d5cc1185259537b34aa141f4f171b1412ddecc2c3946ede49861769f87/SAHA_GNAWA_REBEKA_ARCE_PIQUE_NIQUE_8.JPG" /> <img width="2195" height="3280" width_o="2195" height_o="3280" data-src="https://freight.cargo.site/t/original/i/f140b7464cde6068078938f50f79730342b2fd8c5436d2eef5716f3e7342c464/SAHA_GNAWA_REBEKA_ARCE_PIQUE_NIQUE_4.JPG" data-mid="243651789" border="0" src="https://freight.cargo.site/w/1000/i/f140b7464cde6068078938f50f79730342b2fd8c5436d2eef5716f3e7342c464/SAHA_GNAWA_REBEKA_ARCE_PIQUE_NIQUE_4.JPG" /> <img width="1837" height="2744" width_o="1837" height_o="2744" data-src="https://freight.cargo.site/t/original/i/fdf6dabcee2324fe098e872cfb0425873381a8a5a6c732ae79ce1fb0bca41dc4/SAHA_GNAWA_REBEKA_ARCE_PIQUE_NIQUE_0.jpg" data-mid="243652319" border="0" src="https://freight.cargo.site/w/1000/i/fdf6dabcee2324fe098e872cfb0425873381a8a5a6c732ae79ce1fb0bca41dc4/SAHA_GNAWA_REBEKA_ARCE_PIQUE_NIQUE_0.jpg" /> <img width="3461" height="2316" width_o="3461" height_o="2316" data-src="https://freight.cargo.site/t/original/i/e129ca52b6b27a7d9b862bf0fedec6c9f19464fc6dffc456b9cb799467c92276/SAHA_GNAWA_REBEKA_ARCE_PIQUE_NIQUE_3.JPG" data-mid="243651569" border="0" src="https://freight.cargo.site/w/1000/i/e129ca52b6b27a7d9b862bf0fedec6c9f19464fc6dffc456b9cb799467c92276/SAHA_GNAWA_REBEKA_ARCE_PIQUE_NIQUE_3.JPG" /> <img width="3621" height="2037" width_o="3621" height_o="2037" data-src="https://freight.cargo.site/t/original/i/6cf3110adced243c1e4d7881369e1c6f26a920074366375059dab265a2a375d6/WEB_sahagnawa_overview-B.png" data-mid="243653180" border="0" src="https://freight.cargo.site/w/1000/i/6cf3110adced243c1e4d7881369e1c6f26a920074366375059dab265a2a375d6/WEB_sahagnawa_overview-B.png" /> <img width="2906" height="1944" width_o="2906" height_o="1944" data-src="https://freight.cargo.site/t/original/i/cdc2057acde7ce3500587f20c51a2753612d8fdf60c4926a4a2cd6fc8c6c5f80/SAHA_GNAWA_REBEKA_ARCE_PIQUE_NIQUE_9.JPG" data-mid="243653050" border="0" src="https://freight.cargo.site/w/1000/i/cdc2057acde7ce3500587f20c51a2753612d8fdf60c4926a4a2cd6fc8c6c5f80/SAHA_GNAWA_REBEKA_ARCE_PIQUE_NIQUE_9.JPG" /> Concept, Art Direction &amp; Design: Rebeka Arce StudioClient: Pique-Nique Recordings Custom typeface based on Zaatar by Boharat Typefaces Creative Direction for Depeche Mode's frontman Dave Gahan new album 'Imposter' https://byarce.com/Creative-Direction-for-Depeche-Mode-s-frontman-Dave-Gahan-new-album Sat, 08 Mar 2025 14:30:47 +0000 Rebeka Arce https://byarce.com/Creative-Direction-for-Depeche-Mode-s-frontman-Dave-Gahan-new-album <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/8ff72d856a5e29622415054cdd9f1749ac7092d5f7bda5b9b3a91a1af7c31cde/Beamvertising_Berlin_OranienburgerStr_06_1.jpg" data-mid="227885478" border="0" src="https://freight.cargo.site/w/1000/i/8ff72d856a5e29622415054cdd9f1749ac7092d5f7bda5b9b3a91a1af7c31cde/Beamvertising_Berlin_OranienburgerStr_06_1.jpg" /> WHAT WE DID Creative Concept Stage Design Photo Art Direction and StyleOutdoor campaign Digital activation Editorial Design Illustration CLIENT Columbia Records AGENCYBurn&amp;Broad YEAR 2021 Creative direction for Depeche Mode’s frontman Dave Gahan for his latest album release and tour. We defined a creative concept inspired by contemporary theatre and based on album’s name ‘Imposter’, and spread it along the press photography, stage design, style, digital activation and outdoor campaign.For welcoming the audience to the show we re-interpreted the iconic two faces of the theatre mask projecting it into a curtain that falls down once the show starts. Based on the relationship between the two faces of the Imposter’ and the two faces of the theatre mask we created a playbill telling the story of each song. An intimate way of connecting with each of the person attending to ‘Imposter’ experience. <img width="1334" height="2000" width_o="1334" height_o="2000" data-src="https://freight.cargo.site/t/original/i/263e66a80e9a1977ce194577e75ed490d5674c8ed337d510a178e92f02533904/04_0012_1.jpg" data-mid="227885439" border="0" src="https://freight.cargo.site/w/1000/i/263e66a80e9a1977ce194577e75ed490d5674c8ed337d510a178e92f02533904/04_0012_1.jpg" /> <img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d85995da454509dc7668664aca75a1e27143d0fdef18f94a458683ddd3373861/04_0276_1.jpg" data-mid="227885441" border="0" src="https://freight.cargo.site/w/1000/i/d85995da454509dc7668664aca75a1e27143d0fdef18f94a458683ddd3373861/04_0276_1.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/aa0bca418ed943ef0535357c504b38a49e1175d243c951fc929ff01e49558278/028_D5A_9233_1.jpg" data-mid="227885461" border="0" src="https://freight.cargo.site/w/1000/i/aa0bca418ed943ef0535357c504b38a49e1175d243c951fc929ff01e49558278/028_D5A_9233_1.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/4da04532018ccb9b9760df789030c8690b4d1229028c3d3f2ad16b21b9a2f43f/DSC08862-copy.jpg" data-mid="227885483" border="0" src="https://freight.cargo.site/w/1000/i/4da04532018ccb9b9760df789030c8690b4d1229028c3d3f2ad16b21b9a2f43f/DSC08862-copy.jpg" /> <img width="1408" height="2000" width_o="1408" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d5cebc47890d31d691339c924b9cf57f9c72ed198a88ec18e5ca4cd5c97023db/DSC09012_1-copy.jpg" data-mid="227885486" border="0" src="https://freight.cargo.site/w/1000/i/d5cebc47890d31d691339c924b9cf57f9c72ed198a88ec18e5ca4cd5c97023db/DSC09012_1-copy.jpg" /> <img width="1408" height="2000" width_o="1408" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0f245e1f646fe3957e59fc539f73780f08881b0a6bc5be99cdbe0955bf63101f/DSC09012_1.jpg" data-mid="227885489" border="0" src="https://freight.cargo.site/w/1000/i/0f245e1f646fe3957e59fc539f73780f08881b0a6bc5be99cdbe0955bf63101f/DSC09012_1.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/97ae27a624e7145eddf6d52a77a3be3adae218d2b6f84d933cd02f4c920a4567/030_D5A_9238-1_1.jpg" data-mid="227885463" border="0" src="https://freight.cargo.site/w/1000/i/97ae27a624e7145eddf6d52a77a3be3adae218d2b6f84d933cd02f4c920a4567/030_D5A_9238-1_1.jpg" /> <img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1ba2d943a640d6bb90397ecf881d624837846b59d7c0707fc762d51d7f0f924c/02_0207_1.jpg" data-mid="227885447" border="0" src="https://freight.cargo.site/w/1000/i/1ba2d943a640d6bb90397ecf881d624837846b59d7c0707fc762d51d7f0f924c/02_0207_1.jpg" /> <img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0c8d40ebb3c06bd5d7e513290f5711d9504ebc41aeb2aea60fbb0615786c39e8/03_0094_1.jpg" data-mid="227885493" border="0" src="https://freight.cargo.site/w/1000/i/0c8d40ebb3c06bd5d7e513290f5711d9504ebc41aeb2aea60fbb0615786c39e8/03_0094_1.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/a6b6f8325077c1ec959918858eafaa6aa03c36d3dd6efd45bce6a40387127cd3/001_D5X_7458_1.jpg" data-mid="227885444" border="0" src="https://freight.cargo.site/w/1000/i/a6b6f8325077c1ec959918858eafaa6aa03c36d3dd6efd45bce6a40387127cd3/001_D5X_7458_1.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/2c1ff5d3ced3f82290b297aca3e3f344d57a71bef5f5cbc7941e33f1df33ec4d/236_D5A_9987_1.jpg" data-mid="227885472" border="0" 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/><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/88057eebe53353c8e21048880d61ac9de956298213c75614c53d72d4ebcf52c2/050_D5X_7534_1.jpg" data-mid="227885466" border="0" src="https://freight.cargo.site/w/1000/i/88057eebe53353c8e21048880d61ac9de956298213c75614c53d72d4ebcf52c2/050_D5X_7534_1.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/396034d1689f0c36db6798488f6e6829ffb889a20624fbb14e7744eb777d0027/Beamvertising_Berlin_Alex_01_1.jpg" data-mid="227885475" border="0" src="https://freight.cargo.site/w/1000/i/396034d1689f0c36db6798488f6e6829ffb889a20624fbb14e7744eb777d0027/Beamvertising_Berlin_Alex_01_1.jpg" /><img width="1558" height="1079" width_o="1558" height_o="1079" data-src="https://freight.cargo.site/t/original/i/3d892aefe6c52b1e39604351ba8d46bd7cc116a72daf662ece1cdf26ed9e642a/Screenshot-2021-12-13-at-18.14.39.png" data-mid="227885504" border="0" src="https://freight.cargo.site/w/1000/i/3d892aefe6c52b1e39604351ba8d46bd7cc116a72daf662ece1cdf26ed9e642a/Screenshot-2021-12-13-at-18.14.39.png" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/3b55253502d0bf5ae1c12f910d783809de257bd0010cd90f530b635a8b8f8c81/PHOTO-2021-11-14-21-46-08.jpg" data-mid="227885481" border="0" src="https://freight.cargo.site/w/1000/i/3b55253502d0bf5ae1c12f910d783809de257bd0010cd90f530b635a8b8f8c81/PHOTO-2021-11-14-21-46-08.jpg" /> Client: Columbia Records, Dave Gahan and Baron Management Creative Direction, Visual Concept &amp; Design: Rebeka Arce Agency: Burn&amp;Broad Production: Open Range Press Photography: Spencer Ostrander Set: Studio Hans NYC Style: Wendy McNettMakeup / Hair: Sam AddingtonColor: Paolo Lecca&nbsp; Illustration: David Campo Project Management: Danniel Serebrennikov After. Embracing the innate human desire to celebrate for Thyssen-Bornemisza National Museum https://byarce.com/After-Embracing-the-innate-human-desire-to-celebrate-for-Thyssen Sat, 08 Mar 2025 14:30:44 +0000 Rebeka Arce https://byarce.com/After-Embracing-the-innate-human-desire-to-celebrate-for-Thyssen WHAT WE DIDCreative CampaignVisual ConceptDesignAnimationCLIENTThyssen-Bornemisza National MuseumYEAR2023 Under the title ‘After’ this new edition of #tardesthyssen -a serie of summer concerts at Thyssen-Bornemisza National Museum- brings us closer to classical painting that portrays the timeless theme of humanity's inherent need to celebrate, reflecting on elements such as collective gathering, uninhibited expression, hedonism, and the shared urgency for enjoyment, dance, and above all, music. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/60b7f2806b38ff00b45c728b3ce3fcd961989e3c13464dc5a440ce74ffd239e5/TOTEM_016-2500px.jpg" data-mid="227885398" border="0" src="https://freight.cargo.site/w/1000/i/60b7f2806b38ff00b45c728b3ce3fcd961989e3c13464dc5a440ce74ffd239e5/TOTEM_016-2500px.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/43aaa445877bc933fdb65a23573a571f3c1f31c3c5e9c1d92d3ad41a899c5b8a/STENCIL_010-2500px.jpg" data-mid="227885397" border="0" src="https://freight.cargo.site/w/1000/i/43aaa445877bc933fdb65a23573a571f3c1f31c3c5e9c1d92d3ad41a899c5b8a/STENCIL_010-2500px.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9386648e3e22c0dd02537e55bbb3d7a3ec1bb1d0aa3b653d822fa18195002f2f/FLYER_021.jpg" data-mid="227885392" border="0" src="https://freight.cargo.site/w/1000/i/9386648e3e22c0dd02537e55bbb3d7a3ec1bb1d0aa3b653d822fa18195002f2f/FLYER_021.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/76ebe7ff19488d750766c9e8fb242a86731c5f446debd192edd115d4f3b0387d/PORTRAIT_012-2500px.jpg" data-mid="227885395" border="0" src="https://freight.cargo.site/w/1000/i/76ebe7ff19488d750766c9e8fb242a86731c5f446debd192edd115d4f3b0387d/PORTRAIT_012-2500px.jpg" /> <img width="3130" height="2075" width_o="3130" height_o="2075" data-src="https://freight.cargo.site/t/original/i/33db68aafd769ebaac28ca864bed5a1a0b173804d93ec7b6e1b12cb61c3e0613/29410025.jpg" data-mid="227885399" border="0" src="https://freight.cargo.site/w/1000/i/33db68aafd769ebaac28ca864bed5a1a0b173804d93ec7b6e1b12cb61c3e0613/29410025.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/332cb08e30cb6b8a09d6d52bde30e5a2501713a3ec51e6e3529218c66cecda48/D121F17F-25A0-4ADC-AC40-0AE1DC9F1440.JPG" data-mid="227885400" border="0" src="https://freight.cargo.site/w/1000/i/332cb08e30cb6b8a09d6d52bde30e5a2501713a3ec51e6e3529218c66cecda48/D121F17F-25A0-4ADC-AC40-0AE1DC9F1440.JPG" /> <img width="2286" height="3048" width_o="2286" height_o="3048" data-src="https://freight.cargo.site/t/original/i/cace3f1d98b5fb5847a3e254e73cd7a60a6d719635b3402f041a59b5ff5f6f41/DSCF5711-copy_.jpg" data-mid="227885401" border="0" src="https://freight.cargo.site/w/1000/i/cace3f1d98b5fb5847a3e254e73cd7a60a6d719635b3402f041a59b5ff5f6f41/DSCF5711-copy_.jpg" /> Client: Thyssen-Bornemisza National Museum Creative Direction &amp; Design: Rebeka ArceAnimation: Nacho VelascoSound design: Bruma FXCurated by: Pedro PortellanoThyssen-Bornemisza Museum team: Alejandra Queizán &amp; Antón González Kaicao. Redefining cacao from an innovative and transformative perspective https://byarce.com/Kaicao-Redefining-cacao-from-an-innovative-and-transformative Sat, 08 Mar 2025 14:30:45 +0000 Rebeka Arce https://byarce.com/Kaicao-Redefining-cacao-from-an-innovative-and-transformative <img width="3500" height="2334" width_o="3500" height_o="2334" data-src="https://freight.cargo.site/t/original/i/20d251bd2a51cd0b8e2931e92c20d8693800470c45fb4649c0ec0038a074515b/Art-Kaikao1133-LR2.jpg" data-mid="227885405" border="0" src="https://freight.cargo.site/w/1000/i/20d251bd2a51cd0b8e2931e92c20d8693800470c45fb4649c0ec0038a074515b/Art-Kaikao1133-LR2.jpg" /><img width="3500" height="2335" width_o="3500" height_o="2335" data-src="https://freight.cargo.site/t/original/i/a00395ab1192686e410fb4a91d50dbea031de02b81ea145426cc24c1b7383d33/Art-Kaikao1136-LR2.jpg" data-mid="227885407" border="0" src="https://freight.cargo.site/w/1000/i/a00395ab1192686e410fb4a91d50dbea031de02b81ea145426cc24c1b7383d33/Art-Kaikao1136-LR2.jpg" /><img width="3500" height="2335" width_o="3500" height_o="2335" data-src="https://freight.cargo.site/t/original/i/67182a334caf509b9cdf3bfb01376c06ee5fba17ad6c2a6843a1554cffe167d1/Art-Kaikao0144-LR2.jpg" data-mid="227885402" border="0" src="https://freight.cargo.site/w/1000/i/67182a334caf509b9cdf3bfb01376c06ee5fba17ad6c2a6843a1554cffe167d1/Art-Kaikao0144-LR2.jpg" /> What we did Brand Strategy Visual Identity Packaging Web DesignInterior Design Client Kaicao Year 2022 Lorem ipsum dolor Concept, Art Direction &amp; Design: Rebeka Arce StudioClient: KaicaoPhotography: Tessa Dóniga Lightning: Isma Yunta Retouching: Leticia Jiménez Web development: Víctor Cuenca Márgenes Film Festival. Bringing Marginalized Stories to the Forefront https://byarce.com/Margenes-Film-Festival-Bringing-Marginalized-Stories-to-the-Forefront Sat, 08 Mar 2025 14:30:46 +0000 Rebeka Arce https://byarce.com/Margenes-Film-Festival-Bringing-Marginalized-Stories-to-the-Forefront <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/e7ee37e99e5250b6bdf1c62c48417e3a61237251ac605d6e19c6075a0e61b105/25.11.2023-Escaner-Antier-Noche-ClaraBelles-21.jpg" data-mid="227885411" border="0" src="https://freight.cargo.site/w/1000/i/e7ee37e99e5250b6bdf1c62c48417e3a61237251ac605d6e19c6075a0e61b105/25.11.2023-Escaner-Antier-Noche-ClaraBelles-21.jpg" /> What we did Creative concept Visual Identity Client Márgenes International Film Festival Madrid Year 2023 The margin includes everything on the outskirts of a dominant center, left out of the spotlight. What happens in the margins often goes unnoticed in social and political discussions. But what if we bring these stories to the center stage? It's a move from one space to another, aiming to make us question and challenge the stereotypes we tend to avoid because they make us uncomfortable. This idea guided the creative campaign for Márgenes, International Film Festival of Madrid, where we showcase Laura Silleras' portrayal of El Cabanyal's story as a central part of the Festival's communication. Concept, Creative Direction &amp; Design: Rebeka Arce StudioClient: Márgenes International Film Festival MadridPhotography: Laura SillerasAnimation: Nacho Velasco