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Visual Identity
Art direction

Absoluta Flora

Absoluta Flora is a brand new florist located in the historic centre of Valencia (Spain). The visual identity is driven by the unique personality of the brand: magical, elegant, mysterious and contemporary.

The aim with the brand identity was to tell a oneiric story with a cinematographic style across all the applications to make the shopping experience inspiring and meaningful: business cards, bags and interior design with materials such as black tiles, cement, a mix between industrial and baroque-style furniture and melancholic lightning. The claim 'Everything starts with a flower' introduce the client to the story of Absoluta Flora.

Inspired by nature, the design of Absoluta Flora's symbol - a letter F that grows from a letter A - is based on the golden ratio proportions as flower petals, seed heads, tree branches and shells.

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