What we did
Visual Identity
Art direction
Design
Client
Absoluta Flora
Year
2018
Visual Identity
Art direction
Design
Client
Absoluta Flora
Year
2018
Absoluta Flora is a brand new florist located in the historic centre of Valencia (Spain). The visual identity is driven by the unique personality of the brand: magical, elegant, mysterious and contemporary.
The aim with the brand identity was to tell a oneiric story with a cinematographic style across all the applications to make the shopping experience inspiring and meaningful: business cards, bags and interior design with materials such as black tiles, cement, a mix between industrial and baroque-style furniture and melancholic lightning. The claim 'Everything starts with a flower' introduce the client to the story of Absoluta Flora.
Inspired by nature, the design of Absoluta Flora's symbol - a letter F that grows from a letter A - is based on the golden ratio proportions as flower petals, seed heads, tree branches and shells.
Featured on: PAGE Magazine
The aim with the brand identity was to tell a oneiric story with a cinematographic style across all the applications to make the shopping experience inspiring and meaningful: business cards, bags and interior design with materials such as black tiles, cement, a mix between industrial and baroque-style furniture and melancholic lightning. The claim 'Everything starts with a flower' introduce the client to the story of Absoluta Flora.
Inspired by nature, the design of Absoluta Flora's symbol - a letter F that grows from a letter A - is based on the golden ratio proportions as flower petals, seed heads, tree branches and shells.
Featured on: PAGE Magazine
![](https://freight.cargo.site/t/original/i/7a9a14ed536d70fc835ef3388281cf638493ad9fcef550c4ed4862d9796ef347/absoluta_flora_rebeka_arce_branding_flower_identity_design01-16-13.jpg)
![](https://freight.cargo.site/t/original/i/2156411f86090e3b23b04212b3d00f4028d53837fe8f9827598ac4e2534dffef/AF_fachadacolor_calidad-1.jpg)
![](https://freight.cargo.site/t/original/i/f9247d707d2786003d50852aef5e9c0947dca617841e7cc13315001d48665810/abs_imagotipo.gif)
![](https://freight.cargo.site/t/original/i/9fdf8ee09c88821f513910f5763ffc5c9b5ea2f2eeff8420cc5be12ec7631c52/AF_fachadacolor_calidad-5.jpg)
![](https://freight.cargo.site/t/original/i/f9c5b717290acf40acbcd4735ae1281934ab04f54b263301b292512674e3e94d/AF_animation_Mesa-de-trabajo-1-copia-19.jpg)
![](https://freight.cargo.site/t/original/i/380ec8939a174396e3bb8743e07706a4f3a75967b1ce73cb48c7f92c89b94c0a/Absoluta_flora_rebeka_arce_studio_branding_71.jpg)
![](https://freight.cargo.site/t/original/i/98a58057d14eaf2f8ca22b7258b4540a093c56deb5dd807755924d9fa4da494f/AF--Identidad-23.jpg)
![](https://freight.cargo.site/t/original/i/a46ec789632bbfab208fda2ccc086f47ca06bb45a1b3334e83dabcce905d37a3/AF_Logo_Mesa-de-trabajo-1-copia-23.jpg)
![](https://freight.cargo.site/t/original/i/3d953a9d7eafd9cea52f5417fe71f68c699063839f446b37ec7b387f4accef71/absoluta_flora_rebeka_arce_studio1-copia.jpg)
![](https://freight.cargo.site/t/original/i/ac26849e639849d274af1afba15350512a36b318aa2c52c0a565976151241f8e/absoluta_flora_florist_rebeka_arce_studio.jpg)
![](https://freight.cargo.site/t/original/i/c439002fceba43ae3fbb14f3dc90d11f314dd2c57d3b63734421045579dd7933/absoluta_flora_rebeka_arce_studio2.jpg)
![](https://freight.cargo.site/t/original/i/e2770519aaa4d512a5da67d351d6680b73f480dcf97100c1a090126e592f5511/Absoluta_flora_rebeka_arce_studio_branding_25-copia.jpg)
![](https://freight.cargo.site/t/original/i/2fb8651efee84e13552bec96607babe279811f6f36de02627216bc15ef518214/absoluta-flora_-rebeka-arce-studio_-stationery.jpg)