Creative direction for Depeche Mode’s frontman Dave Gahan for his latest album release and tour. We defined a creative concept inspired by contemporary theatre and based on album’s name ‘Imposter’, and spread it along the press photography, stage design, style, digital activation and outdoor campaign.

For welcoming the audience to the show we re-interpreted the iconic two faces of the theatre mask projecting it into a curtain that falls down once the show starts. Based on the relationship between the two faces of the Imposter’ and the two faces of the theatre mask we created a playbill telling the story of each song. An intimate way of connecting with each of the person attending to ‘Imposter’ experience.