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What we did
Creative Concept
Stage Design
Photo Art Direction and Style
Outdoor campaign
Digital activation
Editorial Design

Columbia Records


Creative direction for Depeche Mode’s frontman Dave Gahan for his latest album release and tour. We defined a creative concept inspired by contemporary theatre and based on album’s name ‘Imposter’, and spread it along the press photography, stage design, style, digital activation and outdoor campaign.

For welcoming the audience to the show we re-interpreted the iconic two faces of the theatre mask projecting it into a curtain that falls down once the show starts. Based on the relationship between the two faces of the Imposter’ and the two faces of the theatre mask we created a playbill telling the story of each song. An intimate way of connecting with each of the person attending to ‘Imposter’ experience.

Client: Columbia Records, Dave Gahan and Baron Management
Creative Direction, Visual Concept & Design: Rebeka Arce
Agency: Burn&Broad
Production: Open Range
Press Photography: Spencer Ostrander
Set: Studio Hans NYC
Style: Wendy McNett
Makeup / Hair: Sam Addington
Color: Paolo Lecca 
Illustration: David Campo
Project Management: Danniel Serebrennikov

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