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Thyssen-Bornemisza National Museum



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For two years in a row we developed #aperitivosthyssen creative campaign and visual identity for Thyssen-Bornemisza National Museum, a serie of summer concerts held on the museum’s terraces. This year’s edition curatorial concept is ‘Rarezas’ / ‘Rarities’ and explores works from the Thyssen-Bornemisza National Museum collection that are outstanding for their unique, atypical and extraordinary character.

Rather than focusing on expressing what a rarity is, we wanted to convey the feeling of strangeness we have when something is strange to us through a psychedelic-ish, dynamic and unorthodox visual system.

Client: Thyssen-Bornemisza National Museum
Creative Direction, Visual Concept & Design: Rebeka Arce
Animation: Nacho Velasco
Curated by: Pedro Portellano
Thyssen-Bornemisza Museum team: Pepa Octavio & Antón González

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