What we did
Creative Campaign
Visual Concept
Design
Animation
Client
Thyssen-Bornemisza National Museum
Year
2021
Features
Mindsparkle Mag
Fonts in Use
Creative Campaign
Visual Concept
Design
Animation
Client
Thyssen-Bornemisza National Museum
Year
2021
Features
Mindsparkle Mag
Fonts in Use
For two years in a row we developed #aperitivosthyssen creative campaign and visual identity for Thyssen-Bornemisza National Museum, a serie of summer concerts held on the museum’s terraces. This year’s edition curatorial concept is ‘Rarezas’ / ‘Rarities’ and explores works from the Thyssen-Bornemisza National Museum collection that are outstanding for their unique, atypical and extraordinary character.
Rather than focusing on expressing what a rarity is, we wanted to convey the feeling of strangeness we have when something is strange to us through a psychedelic-ish, dynamic and unorthodox visual system.
Rather than focusing on expressing what a rarity is, we wanted to convey the feeling of strangeness we have when something is strange to us through a psychedelic-ish, dynamic and unorthodox visual system.
![](https://freight.cargo.site/t/original/i/b38d0c7c29967a75cf510e82268ccde3c6efb745612e1340f633a529479dcc15/rarezas_aperitivos_thyssen_museum_graphic_rebeka_arce_40.jpg)
![](https://freight.cargo.site/t/original/i/a275ca6d55f58b35dbbb2eb5e23e745483b0b6d7b899d886f56416692b2fc6db/rarezas_thyssen_creative_campaign_rebeka_arce_2.jpg)
![](https://freight.cargo.site/t/original/i/4cf9dc3e5c3c4d6f2a3e03e9be2744fccfd84c766ede32a8483def8fa7f9af2d/rarezas_aperitivos_thyssen_museum_graphic_rebeka_arce_1.jpg)
![](https://freight.cargo.site/t/original/i/dd33e05038cc87dcad40c9f2748faa8d3e807668133a31e24d01998f04d753dd/rarezas_aperitivos_thyssen_museum_graphic_rebeka_arce_6.jpg)
![](https://freight.cargo.site/t/original/i/58b52bd3704689d5d9e5b54b6a08db26bafe506a61483a7404ef157fc000ea6a/marquesinas_madrid_rebeka_arce_2.jpg)
![](https://freight.cargo.site/t/original/i/806cccbe760a6bf9059c9350291614059105e3cc760a946598e969be3bcee192/rarezas_aperitivos_thyssen_museum_graphic_rebeka_arce_4.jpg)
![](https://freight.cargo.site/t/original/i/06c55757e55ac85ee2f509d096613f66b34b40e086b37bebae9d58857dac8361/rarezas_aperitivos_thyssen_museum_graphic_rebeka_arce_8.jpg)
![](https://freight.cargo.site/t/original/i/59feb794d00b6c4a445ac0980f3e2ca3ed16ba0b80fa4dd0402f90fb3702e396/rarezas_aperitivos_thyssen_museum_graphic_rebeka_arce_7.jpg)
![](https://freight.cargo.site/t/original/i/952567810ba3a5856dc168ae85e177be90b86659c0923a061250978a19bd80dd/rarezas_aperitivos_thyssen_museum_graphic_rebeka_arce_2.jpg)
Client: Thyssen-Bornemisza National Museum
Creative Direction, Visual Concept & Design: Rebeka Arce
Animation: Nacho Velasco
Curated by: Pedro Portellano
Thyssen-Bornemisza Museum team: Pepa Octavio & Antón González