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What we did
Visual Campaign
Visual Concept
Editorial design

Cineteca Madrid

For the second consecutive year Cineteca Madrid commissioned us to develop the graphic campaign for 'RAYO. A Expanded Visual Arts Festival' committed to expanding the limits of the screen and connecting various disciplines, fostering collaborations between visual, scenic and sound artists to produce brand new projects.

Thinking about these multidisciplinary intersections we explored optical illusions inspired by the op-art of Bridget Riley and Victor Vasarely and the typographic games of Robert Brownjohn, creating a visual narrative through interference patterns where motion and multiple formats play an important role in making the identity memorable but at the same time, opened to different visual perceptions.

Creative Concept & Design: Rebeka Arce Studio
Animation: Nacho Velasco
Curator: Pedro Portellano & Gonzalo de Pedro Amatria
Client: Cineteca Madrid

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