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What we did
Brand concept
Brand identity
Space design

Chic&Basic Hotels

The Mood Project

Visual and creative narrative for 'dot', the new chic&basic hotel in the heart of Madrid. A place where culture, hospitality and immersive installations meet.

We focused on translating the brand strategy into a bold and iconic visual identity with the aim of standing out in an ecosystem saturated with visual information such as the center of Madrid.
A dot is a wake-up call, a point to stop and start a new experience.

Start your dot.

Client: Chic&Basic Hotels
Brand Identity, Visual Concept & Design: Rebeka Arce
Agency: The Mood Project

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