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WHAT WE DID
Brand concept
Brand identity
Space design

CLIENT
Chic&Basic Hotels

AGENCY
The Mood Project

YEAR
2020

Visual and creative narrative for 'dot', the new chic&basic hotel in the heart of Madrid. A place where culture, hospitality and immersive installations meet.

We focused on translating the brand strategy into a bold and iconic visual identity with the aim of standing out in an ecosystem saturated with visual information such as the center of Madrid.
A dot is a wake-up call, a point to stop and start a new experience.

Start your dot.





















Client: Chic&Basic Hotels
Brand Identity, Visual Concept & Design: Rebeka Arce
Agency: The Mood Project



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