
WHAT WE DID
Brand concept
Brand identity
Space design
CLIENT
Chic&Basic Hotels
AGENCY
The Mood Project
YEAR
2020
Brand concept
Brand identity
Space design
CLIENT
Chic&Basic Hotels
AGENCY
The Mood Project
YEAR
2020
Visual and creative narrative for 'dot', the new chic&basic hotel in the heart of Madrid. A place where culture, hospitality and immersive installations meet.
We focused on translating the brand strategy into a bold and iconic visual identity with the aim of standing out in an ecosystem saturated with visual information such as the center of Madrid.
A dot is a wake-up call, a point to stop and start a new experience.
Start your dot.






















