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Brand Strategy
Visual identity
Photo Art Direction
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Flamenco Festival

Flamenco Festival is the international leader promoter of flamenco in the world. Its mission is to promote and spread richness and variety of Flamenco art, from traditional to the most avant-garde flamenco proposals. Flamenco Festival has presence in 101 cities around the world such as New York, Miami or London.

On the occasion of its 20th anniversary, we decided to refresh their brand strategy and visual identity through a new big brand idea: 'A window to authentic creation'. Flamenco Festival had an inconsistent identity with applications that were barely related to each other. The development was a great challenge, and once the final result was seen, we could not believe that we had succeeded in getting the entire proposal ahead, and thus endowing Flamenco Festival with an identity that reflects its DNA and its worldwide recognition through a flexible, contemporary and memorable system.

Creative Direction, Art Direction and Design: Rebeka Arce @ Arce Studio 
Surreal photography: Fragmento Universo
'Flamenca' photography: Javier Suarez
Brochure design: César Ávila
Project management & production: César Ávila
Flamenco Festival Director: Miguel Marin

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