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Brand Strategy
Visual Identity
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In Spanish Muelle has two meanings: ‘coil spring’ and ‘pier’. Muelle is located in the pier of the center of Bilbao offering music, gastronomy and cultural events. The coil springs are flexible, they are platforms for momentum, dynamism and fun. Muelle is a flexible space with a unique identity.

In Muelle you can attend a concert, have a cocktail after work, enjoy a vermouth in the sun on a Sunday lunchtime or go into the night with the sessions of an eclectic selection of national and international DJs.

Concept, Art Direction & Design: Rebeka Arce Studio
Client: Instituto Cervantes
Coordination: Luz Bejarano & Teresa Olea
Catalogue texts: Pedro Portellano
Printing: Palermo
Paper: Fedrigoni
3D sets: Nacho Velasco
Photography: Rebeka Arce
Model: Masha Vasileva

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