400 million users. A story waiting to be told.
Muse Group built some of the most powerful music tools on the planet—Ultimate Guitar, Audacity, MuseScore. But while their products were beloved, the brand behind them remained quiet. No shared voice. No emotional center. No clear identity.

So we asked: What if a software company could teach the world to speak music?

We helped Muse reposition itself as a Creative Fluency Company—a brand dedicated to helping anyone reach a state where musical expression becomes second nature. A state where creation flows freely.