Over 25 years, OFFF Festival has become a global creative landmark where the world’s most innovative artists and designers gather to explore the future of creativity. We redefined OFFF as a powerful, magnetic force, a “center of gravity” for the creative world. The new OFFF logo itself embodies this magnetic concept. Each letter is drawn inward, forming a tightly unified, anchoring wordmark. This structure allows their logo to function as centering, magnetic energy.

Inspired by the physics of magnetism, the new identity system leverages two dynamic forces: Attraction draws all elements together, reflecting OFFF’s role as a gathering point for creative minds. Projection drives elements outward, pushing ideas, conversations and influence far beyond OFFF’s physical boundaries and out into the world.