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What we did
Visual Identity
Concept
Art direction
Design

Client
Schweppes Premium Mixers

AGENCY
The Mood Project

Year
2017
The project initially involved the design and art direction of a corporate box that contains five bottles of tonic and four mini-bottles of different gyns to send to a selected list of clients for christmas.

We wanted to go further with a more awe-inspiring product emphasizing the luxury and elegance that set the brand apart getting into the aspirational universe of the gyn&tonic. That´s why we tranformed the box into a unique experience called 'It´s mixing time'.

Schweppes wants to motivate the client to use the bottles inside the case to make the perfect mix between tonic&gyn. As the main concept was the word 'mixing' we made a nod to the song 'It’s christmas time' creating a personal naming for the limited edition christmas case: 'It’s mixing time'.

When we open the black case we discover a playful experience of mixing: each bottle has a box with a different illustration on each box-side. You can switch the position of each side getting different constructions of abstract illustrations, words and geometric graphics.