WHAT WE DID
Creative Direction
Design
Custom typeface
CLIENT
Zinemakumeak
YEAR
2025
Creative Direction
Design
Custom typeface
CLIENT
Zinemakumeak
YEAR
2025
Visual campaign for Zinemakumeak 2025, the festival in Bilbao marking 30 years of celebrating films directed by women.
Inspired by the sequential and performative nature of the feminist avant-garde, the campaign unfolds frame by frame, echoing the rhythm of cinema and the language of transformation. It draws on the visual grammar of works like Dressing to Go Out/Undressing to Go In by Mierle Laderman Ukeles (1973) or Carolee Schneemann’s Eye Body: 36 Transformative Actions (1963), where repetition becomes a tool of disruption and self-articulation. The typographic system is conceived as a living, breathing structure—unfolding over time, revealing itself through motion, fragmentation, and reassembly.
The use of pink—historically loaded and often contested—is reclaimed here not as a symbol of softness, but as a vibrant, confrontational hue, referencing both pop culture’s commodification of femininity and its radical reappropriation by feminist art.
Inspired by the sequential and performative nature of the feminist avant-garde, the campaign unfolds frame by frame, echoing the rhythm of cinema and the language of transformation. It draws on the visual grammar of works like Dressing to Go Out/Undressing to Go In by Mierle Laderman Ukeles (1973) or Carolee Schneemann’s Eye Body: 36 Transformative Actions (1963), where repetition becomes a tool of disruption and self-articulation. The typographic system is conceived as a living, breathing structure—unfolding over time, revealing itself through motion, fragmentation, and reassembly.
The use of pink—historically loaded and often contested—is reclaimed here not as a symbol of softness, but as a vibrant, confrontational hue, referencing both pop culture’s commodification of femininity and its radical reappropriation by feminist art.
Creative Direction, Design and Custom Typeface: Rebeka Arce Studio
Animation: Laia Ferran
CoFo Gothic, by Contrast Foundry